The Hub's founder @jamesgriffincole and Hub photographer @williamcallan discuss the cost of content in 2020. In the past month, James and Shannon have spoken to over 50 of the top photographers on our platform, The Hub. Many topics were discussed but none more than The Cost of Content in 2020 and the Value of the Photographer. Many creators from our community feel that brands have lost the script and have no idea how to price a shoot. More, they lack the understanding of why a prototypical food shoot must cost more than $750.

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