“So they [community health workers/promotoras] go out into the community, they talk to the community, and when you're talking to someone that you have a relationship with, one of the things is nice is that you feel trust; and when you feel trust, you can open up and you can ask questions.”

As part of The HPP Podcast’s continued observance of Black History Month, HPP Editorial Board Member Dr. Arica Brandford, author of “From the Ground Up: Building and Implementing a Successful CHW/Promotor(a) Program for Cancer Screening, Training, Education, and Prevention.” Dr. Brandford shares her personal journey to become a leading cancer research scientist. She offers the historical and epidemiological context for her latest study and highlights the importance of community health workers and promotoras in cancer prevention, education, and treatment. This episode references the article “From the Ground Up: Building and Implementing a Successful CHW/Promotor(a) Program for Cancer Screening, Training, Education, and Prevention” by Arica Brandford and colleagues.