In this episode of The How Story, we sit down with Liz Gould, a performance psychologist and mindset coach who has worked with elite athletes, executives, and high achievers across the globe.

From supporting athletes preparing for the Athens Olympics to guiding leaders through burnout and performance blocks, Liz brings unique insights into what it truly takes to perform at the highest level.We explore her journey from a sports-loving student to discovering psychology, her experiences working with Indigenous athletes in Darwin, and what she’s learned from years inside high-performance sporting systems. Liz unpacks the difference between good and great performers, why hustle culture is a myth, and how to cultivate sustainable success through rhythm, recovery, and intentionality.

Welcome to The How Story