A room upgrade or restaurant credit, a cocktail kit or sex toys, rose petals on the bed or free minibar—personalising a stay can seem like a hotel-themed game of "would you rather?" but what's the secret behind these successful upselling strategies? In this episode of The Hotel Marketing Show, we talk with Karl Schmidtner, Co-founder and Managing Director, and Ricardo da Silva, Marketing and Partnership Manager of UpsellGuru about the past, present and future of hotel upselling. Get the answers to all of your upselling questions, including how to segment your guests for the most effective campaigns, is upselling for every hotel and what will the future hold?
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