In a world where hotels are competing for attention, Joanne Reeves, Sales & Marketing Director at Thornbury Castle Hotel, shares a key insight: Your hotel’s uniqueness is your greatest marketing asset.
On The Hotel Growth Podcast, Joanne emphasised that luxury travellers aren’t just booking rooms—they’re seeking experiences. At Thornbury Castle, the centuries-old history, grand architecture, and regal atmosphere aren’t just features; they’re the heart of their marketing strategy.
📖 What does this mean for hoteliers?
Your hotel’s story should be front and center in your marketing.
Use visuals, guest testimonials, and historical narratives to evoke emotion.
Instead of selling "a room for the night," sell the experience of staying in a one-of-a-kind destination.
💡 The key takeaway: A strong brand story isn’t just marketing fluff—it’s the foundation of what sets you apart in an industry full of options.
How are you using your hotel's unique character to attract guests? Let’s discuss in the comments! 👇