In this episode of the Hotel Growth Podcast, host Adam Hamadache sits down with Paul Hunter, General Manager of the extraordinary Swinton Estate in North Yorkshire. With a career spanning Premier Inn, London’s boutique scene, and now a 20,000-acre luxury estate, Paul shares how he’s adapted his leadership for a complex operation that includes a castle hotel, glamping site, cookery school, spa, and more.

We dive into:

• How to creatively repurpose underused spaces for revenue

  
  

• The quiet power of AI in hotel ops

  
  

• Smart ways to reduce OTA dependency

  
  

• Building a brand that’s as sustainable as it is stunning

  
  

• Why “uniquely Swinton” is more than just a tagline
  

If you’re ready to think bigger, stretch your strategy, and pick up insights from someone who’s seen every side of hospitality, this one’s not to be missed.