In this episode of The Hotel Growth Podcast, I sit down with Brian Gore—Group Director of Marketing & Communications at Aurora Hotels—to unpack what real brand building looks like in modern hospitality.

We cover a lot of ground:

→ Why luxury hotels must stay authentic in the age of AI

→ How to turn brand storytelling into commercial growth

→ The tech shifts marketers can’t afford to ignore in 2025

→ Why OTAs aren’t the enemy—and how to actually use them strategically

→ The importance of quick wins when stepping into a new marketing role

Brian’s worked with brands like Mandarin Oriental, Bulgari, Fairmont, The Set Collection, and Birch—and his perspective is both practical and honest.

If you care about brand, growth, and doing marketing that actually works—this episode’s for you.