Brand Positioning: the importance of storytelling with Hamish Kilburn

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The Hotel Growth Podcast

Formula

24 episodes

5 days ago

The Hotel Growth Podcast is your go-to resource for unlocking real, measurable ways to drive growth. Hosted by Formula's Founder, Adam Hamadache, each episode dives into strategies that transform hotel marketing and operations. Featuring in-depth conversations with industry experts, we explore innovative marketing, guest experience enhancements, revenue management, and operational excellence. Whether you're a hotelier or industry professional, this podcast delivers actionable insights to help you stay ahead and grow smarter.

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Brand Positioning: the importance of storytelling with Hamish Kilburn

The Hotel Growth Podcast

52 minutes 34 seconds

9 months ago

Brand Positioning: the importance of storytelling with Hamish Kilburn

In this insightful conversation on The Hotel Growth Podcast, Adam Hamadache interviews Hamish Kilburn about the evolving landscape of PR in the hospitality industry. Hamish shares his journey from hotel design journalism to PR, emphasising how editorial and PR have merged in the digital age. We discuss the importance of storytelling in brand positioning, how hoteliers can engage with the media, and the shift towards experience-driven travel.