In this episode of The Hotel Growth Podcast, Adam Hamadache sits down with Zoe Monk, Managing Editor of Boutique Hotelier, to unpack the real state of independent hospitality today. Zoe shares her unique perspective on the growing challenges facing hoteliers — from rising operational costs and squeezed margins to the evolving guest demand for richer, experience-led stays. They discuss the innovation born out of necessity, the increasing adoption of tech and AI across operations, and why the future of boutique hotels lies in mastering both creativity and efficiency. Expect honest insights, practical takeaways, and a refreshing look at how hotels can survive — and thrive — in today's market.