In this episode of the Honest Physio podcast, Simon Ford and his guests delve into the complexities of pain management in physiotherapy. They discuss the prevalence of chronic pain, the biopsychosocial model, and the importance of patient education in managing persistent pain. The conversation highlights the need for a holistic approach to pain management, addressing not just the physical aspects but also the psychological and social factors that contribute to a patient's experience of pain. The speakers share insights on how to effectively communicate with patients about their pain and the importance of reframing their understanding of pain as not necessarily indicative of damage.