Founded by local Mom Tiggy Potgieter, Cherry Melon is a line of maternity clothes in South Africa, born out of necessity.

When she was pregnant with her first child 17 years ago, Tiggy saw a need for uncomplicated, every day pregnancy clothes for real-life moms.

Tiggy found that regular, non-pregnancy clothing was too restrictive for a pregnant Moms growing body, as they did not accommodate for all the changes we go through. This is why she went on to organically develop a whole line of clothes that would support a pregnant body, all the way through to the post-partem and breastfeeding journey, and beyond.

Best of all, when you buy Cherry Melon, you can rest assure you are supporting craftswomen with growing families of their own. This is truly a brand for Moms by Moms.

In today's episode, we discussed the journey of Cherry Melon as a business and how the customers needs truly are at the core of their values. Further, we looked at how Cherry Melon compares to other maternity lines and who the ideal Cherry Melon customer is.

To connect with the brand online, visit them on Instagram at https://www.instagram.com/cherrymelonmaternity/?hl=en

To shop Cherry Melon, visit https://www.cherrymelon.co.za/