Does the term Personal Brand give you the ick? It’s egotistical, self-indulgent and for those full of their own self-importance. My guest Ash Rathod, Brand & Story consultant, felt exactly the same, but he re-framed it. It became a way of connecting with audiences through storytelling. If you focus on serving your customers and creating authentic connections, you will attract the right audience. Ash shares his experiences after sharing his most vulnerable story on social media, of developing Vitiligo, a skin condition that meant he lost pigment in his skin. This taught him that being vulnerable and genuine in a world filled with superficiality can be a superpower for your brand. Ash shares so much wisdom in this episode on ways you can develop a brand strategy that aligns with who you are, and make sure you stand out from the crowd. “We should be audience obsessed” – Ash You’ll hear about: Personal branding should focus on serving others, not self-indulgence. Storytelling is crucial for businesses to connect with their audience. Authenticity is key in personal branding and storytelling. Engagement on social media should be genuine, not contrived   Connect with Ash: LinkedIn - https://www.linkedin.com/in/ashrathod/ Threads - https://www.threads.net/@theashrathod YouTube - https://www.youtube.com/@TheAshRathod Instagram - https://www.instagram.com/theashrathod Ash’s Website - https://www.ashrathod.com/ Digital Focus Creatives - https://www.digitalfocuscreatives.com/   Connect with me: My website - https://leaturner.co.uk/ LinkedIn - https://www.linkedin.com/in/lea-turner/ Instagram - https://www.instagram.com/leaturnerholt   Find out about The HoLT: The HoLT - https://www.the-holt.com/ The HoLT on LinkedIn - https://www.linkedin.com/company/theholt The HoLT on Instagram - https://www.instagram.com/theholtcommunity/ Facebook - https://www.facebook.com/theholtcommunity  The Vault - https://www.the-holt.com/vault   Join The Holt waiting list - https://www.the-holt.com/waitlist   This podcast is sponsored by QDos. Use the code LEA10 at the checkout to get your discount when signing up - https://my.qdoscontractor.com/code/10255/115219