Creating a culture is the dream of any small business. But how do you achieve it? So many business owners are choosing to create communities these days, the consistent income has massive appeal. But it has to be more than a community to really change people’s lives. You need a culture. My guest in this episode, Joe Glover, has created one of the loveliest cultures I know in The Marketing Meetup. With an emphasis on joy, kindness and inclusivity, it was founded to provide a supportive space for marketers, particularly introverts. Joe shares what it takes to create culture and to grow a global community that that supports each other. We also explore the audacity required to pursue big opportunities, and the importance of finding purpose beyond business. Joe leads with kindness and love and that shines through in everything he shares here.   “I get so much joy from seeing other people being joyful” – Joe   You’ll hear about: Creating a safe space for introverts in marketing and business. Kindness in business can lead to positive outcomes. Identifying values helps in networking. Community building is about culture, not just numbers. Nurturing relationships is key to community success. Connect with Joe:    LinkedIn - https://www.linkedin.com/in/josepheglover/ Instagram - https://www.instagram.com/joseph_glover/?hl=en   The Marketing Meetup - https://themarketingmeetup.com/   Connect with me:   My website - https://leaturner.co.uk/ LinkedIn - https://www.linkedin.com/in/lea-turner/ Instagram - https://www.instagram.com/leaturnerholt   Find out about The HoLT:   The HoLT - https://www.the-holt.com/ The HoLT on LinkedIn - https://www.linkedin.com/company/theholt The HoLT on Instagram - https://www.instagram.com/theholtcommunity/ Facebook - https://www.facebook.com/theholtcommunity  The Vault - https://www.the-holt.com/vault   Join The Holt waiting list - https://www.the-holt.com/waitlist   This podcast is sponsored by QDos. Use the code LEA10 at the checkout to get your discount when signing up - https://my.qdoscontractor.com/code/10255/115219