Love’s everyday radius is an inspiring collection of conversations with graduates of the Hoffman Process and those impacted by their ripple of change. Our aim is to highlight how the Process enhances reciprocity, gratitude, and responsibility toward the whole. The Hoffman Process is about more than individuals healing themselves. When you change yourself from within, your actions change and you become an integral part of the healing of the world through your own “everyday radius.”
Podcast Hosts: Drew Horning and Sadie Hannah | Sound Engineer: Walt Hubis | Executive Producer: Julie Daley | Podcast Music: Radius of Spirit by Walt Hubis.
The Hoffman Quadrinity Process®, founded by Bob Hoffman in 1967 is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. The Hoffman Process will help you become conscious of and disconnected from negative patterns of thought and behaviors on an emotional, intellectual, physical, and spiritual level in order to make significant positive changes in your life. You will learn to remove habitual ways of thinking and behaving, align with your authentic self, and respond to situations in your life from a place of conscious choice.
The Hoffman Institute Foundation is a not-for-profit organization dedicated to transformative adult education, spiritual growth, and the personal dimensions of leadership. We serve a diverse population from all walks of life, including business professionals, stay-at-home parents, therapists, students, tradespeople, and those seeking clarity in all aspects of their lives.
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Love’s everyday radius is an inspiring collection of conversations with graduates of the Hoffman Process and those impacted by their ripple of change. Our aim is to highlight how the Process enhances reciprocity, gratitude, and responsibility toward the whole. The Hoffman Process is about more than individuals healing themselves. When you change yourself from within, your actions change and you become an integral part of the healing of the world through your own “everyday radius.”
Podcast Hosts: Drew Horning and Sadie Hannah | Sound Engineer: Walt Hubis | Executive Producer: Julie Daley | Podcast Music: Radius of Spirit by Walt Hubis.
The Hoffman Quadrinity Process®, founded by Bob Hoffman in 1967 is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. The Hoffman Process will help you become conscious of and disconnected from negative patterns of thought and behaviors on an emotional, intellectual, physical, and spiritual level in order to make significant positive changes in your life. You will learn to remove habitual ways of thinking and behaving, align with your authentic self, and respond to situations in your life from a place of conscious choice.
The Hoffman Institute Foundation is a not-for-profit organization dedicated to transformative adult education, spiritual growth, and the personal dimensions of leadership. We serve a diverse population from all walks of life, including business professionals, stay-at-home parents, therapists, students, tradespeople, and those seeking clarity in all aspects of their lives.
S11e3: Shirin Oreizy – A Deep-Felt Appreciation for Life
The Hoffman Podcast
36 minutes 52 seconds
2 months ago
S11e3: Shirin Oreizy – A Deep-Felt Appreciation for Life
Shirin Oreizy, engineer and coach, found herself hindered by a pattern of perfectionism as she embarked on a career transition. She'd known about the Hoffman Process for five years, but she didn't think she needed it. When she saw the effects of this pattern of perfectionism and how it was blocking her from creating her dream and vision, she knew it was time.
Concurrently, over these five years, Shirin and her husband had been on a long, painful IVF journey. At the time of her Process, Shirin was beginning to recover from the trauma of this journey and the grief of loss from four miscarriages. She was in the process of accepting that she and her husband would never be parents.
Namaki
During her Process, everyone knew Shirin as Namaki, which was her childhood name. Since no one in her Process knew her given name, her classmates and teachers called her Namaki. As her week at the Process unfolded, Shirin found that rekindling her relationship with Namaki was the path back to her true self and self-love. As she tells Drew:
"I think what I really love about Hoffman specifically was that there's this imprint. There's this somatic, felt, body-sense imprint of love in me. That it will never go away; and you know, the patterns come ... and I forget myself, but I have access to come back to this deep imprint of self-love."
At the Process, Shirin worked with Namaki's moments when she felt deeply unsafe. Through this, Shirin was able to experience a "falling back into trust with my place in the world." She realized there's a larger arc to her life story than she had been holding onto through control.
Content Warning: Before you begin, please know that this conversation contains descriptions of "reproductive trauma, loss, and grief." Please use your discretion.
More about Shirin Oreizy:
My journey began as an engineer at Nvidia, where I learned the art of solving complex problems. Later, I founded and led a behavior design agency, partnering with both scrappy startups and Fortune 500 giants for two decades. Along the way, I became fascinated by how people truly transform. How real change happens within both teams and individuals.
Today, I focus on coaching and speaking because I know how pivotal life’s transitions can be. My work draws on a lifelong passion for understanding what drives us as humans, shaped by years of hands-on experience with leaders, teams, and individuals. I weave together insights from a range of disciplines:
Personality Profiling: Enneagram & Big Five (self-understanding and connection)
Hoffman Process (healing old patterns, renewing a sense of “enough”)
Neuroscience (building resilience and hope)
Positive Psychology (cultivating optimism and curiosity)
Behavioral Science (creating sustainable habits and agency)
Conscious Leadership Group (leading with awareness and presence)
Outside of coaching, I’ve shared my work on human behavior with audiences at TechCrunch Disrupt (Audience Choice Award), as a guest lecturer at NYU, Columbia, and Stanford, and as a keynote speaker at major industry events.
I live in San Francisco with my husband—also a Hoffman grad—and our dog, Pickles, a Hoffman grad in spirit (he’s mastered the art of welcoming love, especially when treats are involved). We love exploring stunning landscapes around the world that challenge us physically and mentally. Since Hoffman, we’ve launched a passion project, Life of Adventure and Change, where we’re mapping out a decade of travel adventures to share with friends. Our goal is to build a community of conscious travelers who inspire each other to embrace new adventures and experiences.
Learn more about Shirin at her personal website.
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The Hoffman Podcast
Love’s everyday radius is an inspiring collection of conversations with graduates of the Hoffman Process and those impacted by their ripple of change. Our aim is to highlight how the Process enhances reciprocity, gratitude, and responsibility toward the whole. The Hoffman Process is about more than individuals healing themselves. When you change yourself from within, your actions change and you become an integral part of the healing of the world through your own “everyday radius.”
Podcast Hosts: Drew Horning and Sadie Hannah | Sound Engineer: Walt Hubis | Executive Producer: Julie Daley | Podcast Music: Radius of Spirit by Walt Hubis.
The Hoffman Quadrinity Process®, founded by Bob Hoffman in 1967 is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. The Hoffman Process will help you become conscious of and disconnected from negative patterns of thought and behaviors on an emotional, intellectual, physical, and spiritual level in order to make significant positive changes in your life. You will learn to remove habitual ways of thinking and behaving, align with your authentic self, and respond to situations in your life from a place of conscious choice.
The Hoffman Institute Foundation is a not-for-profit organization dedicated to transformative adult education, spiritual growth, and the personal dimensions of leadership. We serve a diverse population from all walks of life, including business professionals, stay-at-home parents, therapists, students, tradespeople, and those seeking clarity in all aspects of their lives.
