Strap on your shoes and join us for a discussion with Matt Trappe, a creative director and founder of Auteur Sportif. In a world where trail running is transcending its traditional boundaries, we explore how athletes are evolving into brand creators, harnessing the power of storytelling to build their identities within the running community. With the sport witnessing an influx of new talent and a growing appreciation from mainstream culture, Matt shares his insights on the dynamic lands...