Casablanca and Rabat are often treated as quick stopovers—but these cities reveal Morocco’s modern pulse and authentic daily life. In this episode, Hicham Mhammedi Alaoui, Co-Founder of Experience Morocco and The Travel Collection, shares insights to help travel advisors understand how and when to include them in client itineraries. From Casablanca’s modern architecture, art galleries, and standout dining to Rabat’s green spaces, street art, and NGO community, this conversation gives advisors clarity on which travelers will appreciate each city and how to present them as meaningful additions to a Morocco journey.

Learn more: https://www.thehive.travel/podcast-posts/the-essentials-rabat-and-casablanca