Liguria may be best known for Cinque Terre, but travel advisor and Italy expert Ashley Emala reveals the western side of this coastal region is an underrated gem. From beaches in San Remo and Alassio to medieval hill towns, Genoa’s grand palazzi, and unique food experiences, Liguria offers a blend of relaxation and discovery. Ashley shares insights on accessibility from other major Italian cities, when to visit, and what types of clients are best suited for this area—whether families, travelers craving vacation vibes, or those seeking a more local Italian experience. Tune in for more about why this region remains more affordable than Italy’s more famous coasts.

Find show notes at: https://www.thehive.travel/podcast-posts/the-essentials-liguria