The HiveMind Interviews: Sharing the secrets of successful Fintechs
jamesbarkert
26 episodes
2 weeks ago
Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.
I wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.
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Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.
I wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.
The Minna Technologies story from Inception to their Mastercard exit, with founder Joakim Sjoblom
The HiveMind Interviews: Sharing the secrets of successful Fintechs
34 minutes 5 seconds
9 months ago
The Minna Technologies story from Inception to their Mastercard exit, with founder Joakim Sjoblom
Joakim, the founder of Minna Technologies, shares his journey from the inception of the company to its acquisition by MasterCard. He discusses the challenges of being a founder, the importance of co-founders, navigating fundraising, and the complexities of selling to banks. Joakim emphasizes the significance of understanding customer needs, the transition from B2C to enterprise sales, and the lessons learned from international expansion. He also reflects on leadership changes and offers advice for aspiring founders.
The HiveMind Interviews: Sharing the secrets of successful Fintechs
Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.
I wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.
