The HiveMind Interviews: Sharing the secrets of successful Fintechs
jamesbarkert
26 episodes
2 weeks ago
Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.
I wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.
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Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.
I wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.
How Fintech sales has changed in the last 10 years, with Antony Bream
The HiveMind Interviews: Sharing the secrets of successful Fintechs
53 minutes 25 seconds
8 months ago
How Fintech sales has changed in the last 10 years, with Antony Bream
đź’ˇ How do businesses really succeed in sales today? In this episode of The HiveMind Podcast, I sit down with Anthony Bream, a seasoned go-to-market strategist, to uncover the biggest sales and marketing mistakes, how buyer behavior is shifting, and why aligning sales, marketing, and product is critical for long-term growth.
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🚀 We cover practical strategies to fix your GTM motion, improve forecast accuracy, and understand how enterprises really buy—so you can close bigger deals, faster.
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⏳ Time Chapters
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00:00 Intro – Welcome to The HiveMind Podcast!
01:37 What Are the Biggest Go-To-Market Mistakes?
05:31 Right People, Right Time: Why Hiring Mistakes Hurt GTM
08:36 Why Sales Training Fails: The Missing Buyer Perspective
13:46 The Sales & Marketing Misalignment Problem
16:58 How to Build a Stronger Brand Presence as a Small Company
23:36 Scaling Challenges: How Growth Can Break Your Business
26:20 The Changing Role of SDRs & Outbound Sales
33:36 The AI Debate: When Should Sales & Marketing Use AI?
40:35 Enterprise vs SMB Sales: Where AI Helps and Where It Fails
45:38 CRO vs CSO: Who Should Own the Revenue Engine?
51:31 Is Revenue a Sales Problem or a Product Problem?
53:02 Outro & Final Thoughts
The HiveMind Interviews: Sharing the secrets of successful Fintechs
Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.
I wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.
