The HiveMind Interviews: Sharing the secrets of successful Fintechs
jamesbarkert
26 episodes
2 weeks ago
Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.
I wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.
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Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.
I wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.
Hivemind talks to Irene Sandler on Targeted B2B Marketing, AI’s Role in Content, and Connecting with Buyers
The HiveMind Interviews: Sharing the secrets of successful Fintechs
39 minutes 11 seconds
3 months ago
Hivemind talks to Irene Sandler on Targeted B2B Marketing, AI’s Role in Content, and Connecting with Buyers
In this conversation, Irene Sandler, CMO of Mechanical Orchard, discusses the importance of understanding market fit and the critical problems that need solving for startups. She emphasizes the role of AI in modernizing legacy systems and the need for clear messaging to target audiences. The discussion also covers the challenges of B2B marketing in the age of AI, the evolution of LinkedIn, and the significance of advocacy in building trust. Sandler highlights the changing landscape of SEO and the importance of clear communication in marketing. The conversation concludes with insights on the attention economy and the challenges marketers face in the coming year.
Chapters
00:00 Understanding Market Fit and Critical Problems
03:06 The Role of AI in Modernization
05:51 Target Audience and Messaging Strategies
08:48 The Impact of AI on B2B Marketing
11:49 The Evolution of LinkedIn and Its Challenges
15:09 Advocacy and Trust in Marketing
17:56 The Future of SEO and AI Search
20:53 The Importance of Clear Communication
23:58 Navigating Product Market Fit
27:14 Sales and Marketing Alignment
30:05 Metrics and Performance in Marketing
32:56 Attention Economy and Organic Content
36:08 Challenges Ahead for Marketing Strategies
The HiveMind Interviews: Sharing the secrets of successful Fintechs
Building sustainable Fintech companies isn’t easy. Selling is more complex and risk-driven, decision making is syndicated, and sales cycles are longer. Delivering product requires more resilient and expensive engineering, and the market it crowded.
I wanted to explore how to build a commercially successful Fintech from every perspective; from the buyer, through product and across sales and marketing. Revenue isn’t simply a ’sales’ challenge - it only happens when the entire machine is working perfectly. Let’s unlock the secrets together with my guests.
