In this podcast episode, Demetris Stefani interviews Michalis Petrou, the commercial director of Alambra Dairies, discussing the rich heritage of the family business, the significance of Halloumi in Cypriot culture, and the company's strategies for exporting their products globally.

Michalis shares insights on the balance between quality and marketing, consumer perceptions, and the importance of innovation in product lines. He emphasizes the need for sustainability and technological advancements in production while also addressing the generational transition within the family business. The conversation concludes with a message of optimism for the future of Cyprus and its products.