NTUC FairPrice is such a household icon in Singapore that it’s more famous than the union movement itself. But how did NTUC come to operate a supermarket chain in the first place? Today, we speak to Sue-Ann Chia, co-editor of a new book titled “The Price of Being Fair” which chronicles FairPrice’s 50 years in business. We discuss FairPrice’s beginnings during heavy inflation, the pivotal decisions and costly mistakes it made, the supermarket wars, and its crucial role in national supply chain resilience.