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Advertising is a really big industry, so Mr. Tungate sums it up with the high points of how big companies have changed in the way they sell their stuff - whatever it is. If you would like to donate research to "The History of..." or send a donation note please contact me at thehistoryof365@gmail.com. Click to donate here. Click here for the merch. A link to Mr. Tungate's fine books That Planet Money Episode