On the series finale of The History of Advertising Podcast, we ask each of our contributors to talk about what will be, and what should be in the future of adland. Featuring contributions from Rosie Arnold, Trevor Robinson OBE, Richard Brim, Lord Christopher Smith and Guy Parker.
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On the series finale of The History of Advertising Podcast, we ask each of our contributors to talk about what will be, and what should be in the future of adland. Featuring contributions from Rosie Arnold, Trevor Robinson OBE, Richard Brim, Lord Christopher Smith and Guy Parker.
Does research help, or hinder creativity? Sir Frank Lowe recalls the successful Heineken campaign that would have never been made, if they had listened to the research. Meanwhile, Judie Lannon and Jeremy Bullmore explore how research can inspire great ads - but only if the right models are used.
The History of Advertising Podcast
On the series finale of The History of Advertising Podcast, we ask each of our contributors to talk about what will be, and what should be in the future of adland. Featuring contributions from Rosie Arnold, Trevor Robinson OBE, Richard Brim, Lord Christopher Smith and Guy Parker.
