In this episode of Highway to Higher ED, Alex talks to Keith Wilkerson the founder and owner of College Thoughts, an organization that helps good students go to great colleges by focusing on self-discovery and not stress. With more than two decades of experience helping students attend great middle schools, high schools, and college, Keith is now focused on helping strong students to move on to the best colleges in the nation. Alex and Keith talk about; Keith background and what got him into college counseling, his approach, his company’s core philosophy, the ideal path for students, the importance of college essay writing, bringing out a student authentic voice, the importance of metaphor, the evolution of college applications and how they’ve impacted the role in college essay writing and a lot more.