We all know that we shouldn’t put our brand out racing towards the bottom when it comes to pricing, but some larger companies do this to their advantage. The challenge is this: if you drop your prices too low,  will it hurt your brand?    In this episode of “Fast Track Friday,” Alex shares with us in eleven steps how all successful low price-low volume companies begin and what makes them effective at this type of marketing.   You will learn that there is no wiggle room in their business model and know their role to the consumer. Tune in to this episode to learn how only a few can conquer this scale of marketing.   What You'll Learn:   How there are companies that utilize the low pricing strategy to play the marketing game. The 11 steps of how they do it! That low pricing strategy is super effective when done correctly.   Favorite Quote:   “If you’re not focused on scaling, you have a hobby, not a business.”     – Alex Vonderhaar How to Get Involved:   Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!