Have you ever been to the grocery store and came across deals that you just couldn’t pass up? Often they look like buy one get one free, or buy ten for a dollar apiece... what a deal! What do we often do? We buy it out of fear that the deal won’t be around the next time we go to the store.   On this episode of “Friday Fast Track”, Alex talks about how he has discovered the one technique that sticks out to him the most after over a decade’s worth of experience: scarcity. The technique is simple: normalize the perceived scarcity of a product set at a certain amount, and your product will get sold! Tune in to this episode to learn more.   What You'll Learn:   How companies can manipulate the buyer by selling their product in amounts that no one actually needs. How scarcity marketing actually works! The words to use to increase scarcity.   Favorite Quote:   “When you start to see marketing campaigns, it’s really hard not to see them anymore.”     – Alex Vonderhaar How to Get Involved:   Alex Vonderharr is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!