Storytelling is a mission-critical artform. Friction is the biggest deterrent for consumers crossing that checkout finish line. You aren’t addicted to technology, you just haven’t mastered how to be indistractable yet. And failure is your best window to view success.   We are all human beings and right here is the best insight on how to market like one. Your host Alex Vonderhaar has brought on a diverse set of experts throughout the course of this show who have shared, explained, and confessed the lessons they wished they learned sooner and the obstacles they are still trying to overcome.    On this episode of the Hidden Falls Media Experience, we look back on the best advice, stories,  and sentiments that have come to life because of this show. Listen in for an episode that brings you the best of Hidden Falls – all in one place.     What You'll Learn: What tools and skills are essential to developing tactics that tap into another human’s psyche   How technology has a bigger role in your everyday life than you could possibly imagine Why your mindset towards work is the most influential component to success And much more!   “You have to have the courage to abandon the people who are seeing the fake you so that people when they see the real you, can accept you. That leap from changing one tribe to another is really frightening. But if you do it, oh my god, the upside is so rewarding.” Mike Michalowicz   “Boredom, loneliness, anxiety, fatigue, uncertainty, stress – these are the internal triggers that we seek to escape from. The first step to becoming indistractible is mastering those internal triggers.” Nir Eyal   “The model of business that wins today is a flexible business mindset – that as a CEO it’s okay to fail. It's okay to be curious, to ask questions, to test stuff that we're not sure about. That is the only way you will build a roadmap to success.” James Jacobi   How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.     If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!