We have all done it. You turn on the TV and, without thinking, start scrolling through social media while the nightly news plays aimlessly in the background. This isn’t because you are addicted to your feed – you are distracted by it. Distracted behavior is likely to present in aspects of your life you haven’t even noticed.   Nir Eyal is an expert on the intersection of psychology, technology, and business. His most recent best-seller, Indistractable: How to Control Your Attention and Choose Your Life, breaks down the habit of distraction many people fall victim to every day.    In this episode of the Hidden Falls Media Experience, Nir and Alex dive into what constitutes addiction, habits, and triggers to give a comprehensive take on how to overcome distraction in your life. Listen in for an episode that will realign the way you approach productivity.   What You'll Learn: What is pseudo-work, and why it is harmful to your productivity How internal and external triggers influence your response to uncomfortable emotional states Why any task can’t become a habit and how activities that are performed within this stream of unconscious thought don’t necessarily make you more productive  And much more!   Favorite Quote:   “When you tell people they're addicted to something; they believe there's nothing they can do. Because addiction is this compulsive dependency; because it is a pathology – we medicalize and moralize behavior that we can control.” Nir Eyal   Connect with Nir:   nirandfar.com   How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.     If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!