Can using the right words really drive more sales? When you effectively address problems with products it will resonate with your audience. But persuasion is an art and influencing is a science. Sean Kemp has refined these abilities to guide and grow businesses with simplicity and credibility in mind.    Sean’s minimalist approach, which fuses psychology and marketing, has grabbed the attention of entrepreneurs everywhere. He has generated multiple 8-figures online through his passion for taking the clutter out of business – specifically in the e-commerce space.    On this episode of the Hidden Falls Media experience, Sean and Alex break down what makes good, persuasive copy, where to start building a brand’s credibility, and how to develop enough intuition to take off your copywriting training wheels. Listen in for an episode that will elevate your business to stand out among the competition.    What You'll Learn: How Sean’s self-taught skills were inspired by a webinar and developed by a few strategic Google searches  Why headlines and bullet points are the first step to success in e-commerce sales What are dimensionalized benefits and how incorporating them can elevate brand awareness  And much more!   Favorite Quote:   “I might not be the best writer. I'm just a really, hella good researcher. I know exactly where to look and what to find to encapsulate the voice of the reader” – Sean Kemp   Connect with Sean:   minimalistmethods.com   Instagram   How to Get Involved:   Alex Vonderhaar is the founder and CEO of Hidden Falls Media where he merged his background in neuroscience and psychology with his experience in digital marketing. Alex has built a business that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.      If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!