
Prospecting is the first step in the sales process, which consists of identifying potential customers. The aim of prospecting is to develop a database of likely customers and then systematically communicate. The goal of course to converting them to raving fans. In our podcast, Emma Friendship-Kilburn explains the process and offers some significant hints and tips on how to manage the much-feared phone-call.
Another podcast from Laura McHarrie at The Hidden Edge and my co-host Nigel Davey of SME Needs 07770 970557
Photo by axel grollemund
Music: Hear the Noise – John Deley and the 41 Players