The Hidden 20% is a charity founded by ADHD & autistic entrepreneur Ben Branson.
Our mission is simple: To change how the world sees neurodivergence.
No more stigma. No more shame. No more silence.
1 in 5 people are neurodivergent.
That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.
To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.
Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.
Join us at hidden20.org/donate.
Become a monthly donor.
Be part of our community where great minds think differently.
Hosted on Acast. See acast.com/privacy for more information.
The Hidden 20% is a charity founded by ADHD & autistic entrepreneur Ben Branson.
Our mission is simple: To change how the world sees neurodivergence.
No more stigma. No more shame. No more silence.
1 in 5 people are neurodivergent.
That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.
To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.
Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.
Join us at hidden20.org/donate.
Become a monthly donor.
Be part of our community where great minds think differently.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Ben is joined by Dr. Samantha Friedman, a researcher exploring the intersection of autism, human–nature relationships, and wellbeing. Together they discuss how natural environments can offer calming, non-judgmental spaces that support regulation, curiosity, and connection.
Dr. Samantha shares how autistic people connect with nature in ways that reflect their individual needs - from immersive outdoor experiences to more accessible, sensory-based encounters. With a PhD from Cambridge and a current Lecturer in Applied Psychology at the University of Edinburgh, her work is helping reframe how we understand autism’s unique and powerful relationship with the natural world.
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On "The Hidden 20%," host Ben Branson chats with neurodivergent [ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, Tourette's etc.] creatives, entrepreneurs, and experts to see how great minds.. think differently.
Host: Ben Branson
Head of Production: Bella Neale
Assistant Producer: Phoebe De Leiburné
Video Editor: James Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Brought to you by charity The Hidden 20% #1203348
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Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20charity
Ben Branson @seedlip_ben
Dr. Samantha Friedman
If you'd like to support The Hidden 20%, you can buy a "green dot" badge at https://www.hidden20.org/thegreendot/p/badge. All proceeds go to the charity.
Hosted on Acast. See acast.com/privacy for more information.
