Peter Furukawa is the CEO of Lojas Quero Quero, a Brazilian retail chain specializing in home improvement and construction materials in small cities in rural areas. Peter previously held leadership roles in Submarino, Pernambucanas and IMC. In this wide ranging conversation, Peter shares his insights from a long career into what it takes to lead, and have others want to follow. We also discuss the experience of Quero Quero as a listed company, with shares down significantly since the IPO in 2020. Any executives or directors of listed companies in Brazil are probably grappling with similar issues right now - how to maintain morale, focus on the fundamentals and avoid pessimism influencing capital allocation decisions.