Without a doubt one of the main topics that musicians ask for help on is streaming. The whole world of playlisting, profiles, releasing - all feels very daunting and artists don't know where to start.
Well listener - we are gassed to share todays episode with Matt Allard and Ian Greaves from SOAP Music. Two legends who between them have worked on streaming strategies for some of the biggest artists and labels in the world - and now - whilst they continue to do that - also work on the new artist side of things as well.
This is essentially a masterclass in streaming for new artists - lock in. đź”’
SOAP MUSIC - https://soapmusic.co.uk/
OUR INSTA - https://www.instagram.com/helpingmusicianspod/
Episode Features:
- The top three streaming strategies every new artist should master in 2025.
- Why your artist profiles on Spotify, Apple, and YouTube are as important as your socials.
- How to pitch to DSP editors effectively - what to include, what to avoid, and why context matters.
- The truth about playlists: why you shouldn’t chase them too early and what to do instead.
- Why SoundCloud and YouTube as the secret weapons for early growth and fan connection.
- Case study: how KEO built a community on SoundCloud and landed in the global rock trending charts.
- Understanding “active” vs “passive” streaming - and why getting fans to choose your page matters.
- Algorithm hacks that actually work: building repeat listeners, curated artist playlists, and direct traffic.
- Why consistency beats virality - and how to sustain long-term streaming income.
- Real talk on TikTok: how to use social content to support your music, not distract from it.
- The importance of doing everything (live, socials, DSPs) in sync - there’s no single silver bullet.
New episodes every Monday x