In a socials dominated 2025, the word PR can be a bit confusing.
Like, what does it actually mean for a musician right now? Why shouldn't you just make 74 Tik Toks a month?
Well, that's what we get onto in this show with Alfie Cattell, CEO of Decent Music PR - and it's a goodun. Full of helping you understand what actually matters for PR rn, plus plenty of practical ideas on how you can get your music in front of more people.
DECENT MUSIC PR - https://www.decentmusicpr.com/
OUR IG - https://www.instagram.com/helpingmusicianspod/
Episode Features:
- What PR really means in 2025 (far beyond press) and why results take time.
- Fans over followers: how to define a real fan and why engagement beats vanity metrics.
- Email lists!!!
- Practical ways to spark engagement on socials and how authenticity shows up.
- When and how to use paid ads on Meta to drive Spotify saves and playlist adds.
- Smart ad targets: promote your own curated playlist to lower the click barrier and nudge the algorithm.
- Creative assets that work for £0–£250 budgets.
- If you only have £250 for a single - what should you proiritise?
- A hustle case study: low-cost public performance/meetup ideas and repeatable on-the-go content concepts.
- How to vet PR companies, spot red flags, and when “pay on results” makes sense (press/radio) vs not (streams).
- Quick wins to try right now.
New episodes every Monday x