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The Heart-led Brand Podcast
Abbey McGrew / Wayfarer Design Studio
28 episodes
6 days ago
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
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Entrepreneurship
Business
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All content for The Heart-led Brand Podcast is the property of Abbey McGrew / Wayfarer Design Studio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
Show more...
Entrepreneurship
Business
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027 – Scent, Style and Sustainability with Old Flame Candle Co.
The Heart-led Brand Podcast
24 minutes 46 seconds
1 year ago
027 – Scent, Style and Sustainability with Old Flame Candle Co.

Jaclyn King is the founder of Old Flame Candle Co, a sustainable candle company redefining luxury home fragrance. In the crowded candle industry, Old Flame stands out by repurposing unique antique vessels into chic, statement piece candles that bring a touch of history and character to your home. But the best part is that these are candles you don’t have to throw away! Old Flame is working to reduce waste in the candle industry by offering a refill service so you can keep your candle burning as long as you want and swap it out with new fragrances when one runs out.

In the episode, Abbey chats with Jaclyn about:

  • how she started making her own candles out of vintage vessels
  • her CRAZY launch story (it involve Joanna Gaines, COVID and 700+ candles in Jaclyn’s living room)
  • tips for offering product refills
  • how they got their candles on Anthropologie


You can follow Old Flame Candle Co. on ⁠Instagram⁠ or go shop their latest drop of vintage refillable candles at oldflamecandleco.com⁠!

We were also so lucky to work on Old Flame’s branding glow up and website! Click here to see the bts of that project and how we transformed their brand experience.

––

You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

The Heart-led Brand Podcast
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.