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The Heart-led Brand Podcast
Abbey McGrew / Wayfarer Design Studio
28 episodes
5 days ago
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
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Entrepreneurship
Business
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All content for The Heart-led Brand Podcast is the property of Abbey McGrew / Wayfarer Design Studio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
Show more...
Entrepreneurship
Business
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025 – Waterless Skincare with Seadrop
The Heart-led Brand Podcast
29 minutes 51 seconds
1 year ago
025 – Waterless Skincare with Seadrop

Serena Advani was working in the beauty industry when she discovered something surprising about the skincare products she was using – most of them were made up of 70-95% water. It seemed strange to be paying for a product that was mostly made from something she could get from the tap at home. And she remembered making her own homemade face masks as a kid with her mom, using recipes that had been passed down by her grandmother that created these powders that you could mix with water to make your own skincare concoctions.

That was the lightbulb moment that led her to start Seadrop – a zero-waste, clean skincare company that makes waterless cleansing tablets that are good for your skin and the environment.

In the episode, Abbey chats with Serena about:

  • How she started her own skincare company
  • The #1 piece of advice she wishes she’d listened to as a founder
  • Some of the big challenges that she faced in the early days – from facing rejection to a last minute manufacturing crisis


You can follow Seadrop Skincare on Instagram @seadropskincare or go shop their Waterless Hydrating Seafoam Cleanser on ⁠seadropskincare.com⁠!

––

You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

The Heart-led Brand Podcast
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.