During the pandemic, Jess Ruhfus found herself sharing an apartment with two boys and let’s just say that the bathroom didn’t smell… great. She tried everything from sprays to candles to diffusers to drops to eliminate the unwanted smells, but was disappointed with all of the chemical synthetic fragrances and ugly packaging. So she saw an opportunity to create something better, cleaner and much more chic. Enter No.2, an Australian made post-flush perfume drop that's vegan, free of those nasty synthetic fragrances and uses essential oils to nullify unwanted smells. Plus, it comes in a chic, recyclable glass bottle that you'd be proud to display in your delightful bathroom.

In the episode, Abbey chats with Jess about:

• The scrappy beginnings of creating a product + the challenges of selling out
• Using nano-influencers to build hype around your product and attract new customers
• The power of brand partnerships
• No.2’s approach to marketing with engaging video content that sparks conversations

You can follow No.2 on IG ⁠@no.2_co⁠ or go shop their post-flush drops at no-2.co!

––

You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠