Shreya Aggarwal is a former Dermstore Fragrance Buyer turned wellness founder. She has always been a lover of fragrance and the important role it plays in our lives. Many of her earliest childhood memories are linked back to specific fragrance notes. But it wasn't until she found herself dealing with mental health issues and insomnia that she really began to view fragrance as not just an indulgence, but a powerful tool to improve her wellbeing. That’s what led her to start Caftari – a fragrance brand that uses neuroscents to activate different areas of the brain and support your wellness journey.
Since launching in November of 2023, Caftari has already been featured in places like Oprah Daily, Beauty Independent, W Magazine and mindbodygreen.
(P.S. Shreya is also a Wayfarer client! We designed Caftari’s brand identity, product packaging and Shopify website. You can view the full case study here.)
In the episode, Abbey talks with Shreya about:
You can follow them on Instagram, TikTok or go shop their products on caftari.com!
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