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The Heart-led Brand Podcast
Abbey McGrew / Wayfarer Design Studio
28 episodes
5 days ago
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
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Entrepreneurship
Business
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All content for The Heart-led Brand Podcast is the property of Abbey McGrew / Wayfarer Design Studio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
Show more...
Entrepreneurship
Business
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017 – Bringing Simplicity + Style to Your Trash Bins with Finer Liner
The Heart-led Brand Podcast
25 minutes 49 seconds
1 year ago
017 – Bringing Simplicity + Style to Your Trash Bins with Finer Liner

Stephanie is a former PR executive, a wife, mother of two kids, a game show winner and now the founder of Finer Liner. After years working in the PR and product development world with brands like Crate & Barrel and Ralph Lauren, Stephanie discovered a common household problem that nobody seemed to be addressing. Using those tacky grocery store bags to line your small trash bins, which never work well and always leave you with icky items stuck to the bottom of the bin.

So Stephanie decide to create a solution and launched the Finer Liner dispenser kit, which is a sleek refillable source of trash bin liners that attaches to the bottom of your trash bin. Think of it like a beautiful tissue box, but for trash bags. You just pull up the first liner, wait til it’s full of trash, then rip it off a the bottom and pull up a fresh one right from the dispenser. It’s genius and beautifully designed.

In this episode, Abbey chats with Stephanie about:

  • Creating prototypes for her product
  • Figuring out how to enter a competitive market that already has huge brand names
  • Her hopes for the future of the trash industry

Follow Finer Liner on ⁠Instagram⁠ and ⁠TikTok⁠

Shop their trash bin liners at www.shopfinerliner.com!

––

You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠wayfarerdesignstudio.com/resources

The Heart-led Brand Podcast
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.