It all started when Lila Joy Baumgardner was working as COO at Bank of America and searching for a natural energy solution to fight burnout and heal from years of stress. After discovering the power of naturally-derived energy, she created JoyShot, a functional beverage company bringing powerful energy complexes and convenience to those at their busiest. JoyShot's ready-to-drink, all-natural energy shots feature vitamins and adaptogenic extracts and provide sustained, all-day energy for those on the go.

In the episode, Abbey chats with founder Lila Joy about:

• Breaking away from industry norms and creating a disruptive product
• Building a strategic brand and some of the small decisions that go into that
• Her hopes for the future of the energy drink industry

Follow JoyShot on ⁠Instagram⁠

Shop their energy shots at drinkjoyshot.com and use the code "WAYFARER20" to get 20% off your purchase!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at wayfarerdesignstudio.com/resources