Before starting ⁠onewith⁠, Hayley Segar, like many women, didn’t really enjoy shopping for swimwear. Nothing seemed to fit well and squeezed her skin, even the suits that were advertised to be “figure flattering”. One day while hopelessly trying to find a swimsuit to take on a beach trip, she thought to herself “Why can’t bathing suits be more like my favorite seamless underwear that actually fits my body and makes me feel good?” That lightbulb moment led her to design her own patent-pending swimwear that’s dig-free, elastic-free and edgeless.

In the episode, Abbey chats with founder Hayley about:

• What it really looks like to develop a totally new product (+ the challenges that come with that)
• The biggest mistake she made in the early stages of launching
• How onewith is working towards more size inclusivity in swim
• What she’s focusing on for onewith’s social media marketing

Follow onewith on Instagram or Tiktok

Shop their products on onewithswim.com

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You can find the full episode show notes and more heart-led brand building advice at ⁠https://wayfarerdesignstudio.com/blog⁠.