You might have heard that cranberry juice can help with UTIs (and have probably felt a little shame trying to sneak out of the store with your giant bottle of Ocean Spray). Cranel is on a mission to help women not just prevent UTIs, but really understand how their body works and improve their vaginal health. Their One Stop Shots are packed with 3,000 cranberries and no added sugar, making it super effective at preventing UTIs and balancing vaginal pH.

In this episode, Abbey chats with founders Christine Jurzenski and Erica Schultz about:

• How a conversation among friends led them to leave their careers in finance and build Cranel together
• The many (MANY) things most women don't know about UTIs and why cranberries are the secret elixir to keep your vagina feeling happy and balanced
• Challenges they faces in the beginning, from packaging mistakes to leaving their full time jobs
• Tips for pitching to investors
• Their vision for the future of womens/vaginal health

Follow Cranel on Instagram and Tiktok

Shop their cranberry shots: cranel.co

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You can find the full episode show notes and more heart-led brand building advice at https://wayfarerdesignstudio.com/blog.