Richard Springham - Con-Solli-dating the pharma media landscape

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The Healthcare Leaders Podcast

Medico Digital

12 episodes

1 month ago

The Healthcare Leaders Podcast by Medico Digital is a fun, straight-talking look at the world of healthcare and pharma marketing - the good, the bad and the ugly! With interviews from industry experts on everything from creativity to compliance, The Healthcare Leaders Podcast is every health marketer's guide to staying ahead and getting results. You can expect: - Interviews with top healthcare marketing experts and influencers. - Unfiltered insights and advice on the latest healthcare marketing trends. - Actionable tips and strategies to help you elevate your healthcare brand. - A behind-the-scenes look at some of the industry's hottest topics. Whether you're a healthcare marketing newbie or a seasoned veteran, this podcast is for you. We'll give you the insights and inspiration you need to elevate your healthcare brand online in an easy-to-digest, jargon-free podcast! Find more at https://www.medicodigital.co.uk/

All content for The Healthcare Leaders Podcast is the property of Medico Digital and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Richard Springham - Con-Solli-dating the pharma media landscape

The Healthcare Leaders Podcast

39 minutes

1 year ago

Richard Springham - Con-Solli-dating the pharma media landscape

This week Pippa Short talks to Richard Springham, founder and CEO of Skittle Media, to discuss the launch of Solli, a website focused on the global pharmaceutical media industry.

The mission of Solli is to consolidate, educate, and elevate the industry to better serve healthcare professionals and patients.

We discuss

The impact of AI on the industry, including personalisation of content and changes in search behaviour.
The trend of more informed patients and the importance of verifying health creators on platforms like YouTube.
The need for the industry to adapt to evolving digital trends and collaborate to ensure accurate and relevant information is accessible to healthcare professionals and patients.