Lifting the lid on the PAGB - An interview with CEO Michelle Riddalls

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The Healthcare Leaders Podcast

Medico Digital

12 episodes

1 month ago

The Healthcare Leaders Podcast by Medico Digital is a fun, straight-talking look at the world of healthcare and pharma marketing - the good, the bad and the ugly! With interviews from industry experts on everything from creativity to compliance, The Healthcare Leaders Podcast is every health marketer's guide to staying ahead and getting results. You can expect: - Interviews with top healthcare marketing experts and influencers. - Unfiltered insights and advice on the latest healthcare marketing trends. - Actionable tips and strategies to help you elevate your healthcare brand. - A behind-the-scenes look at some of the industry's hottest topics. Whether you're a healthcare marketing newbie or a seasoned veteran, this podcast is for you. We'll give you the insights and inspiration you need to elevate your healthcare brand online in an easy-to-digest, jargon-free podcast! Find more at https://www.medicodigital.co.uk/

All content for The Healthcare Leaders Podcast is the property of Medico Digital and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Lifting the lid on the PAGB - An interview with CEO Michelle Riddalls

The Healthcare Leaders Podcast

52 minutes

1 year ago

Lifting the lid on the PAGB - An interview with CEO Michelle Riddalls

Today we're delighted to be joined by Michelle Riddalls, PAGB CEO. In this insightful interview, we dive into the world of self-care and the crucial role of the consumer healthcare industry in empowering people to take control of their health. 🩺💪

Join Medico marketing director, Louis Meletiou, and Strategic Engagement Lead, Pippa Short as they welcome Michelle who shares her expertise on:

PAGB's mission to empower self-care through supporting self-regulation and shaping policy
The immense potential of self-care in alleviating pressure on the NHS
Strategies for increasing awareness and education around self-treatable conditions
The importance of reclassifying medicines from prescription-only to over-the-counter to widen access
Fostering an attractive regulatory environment for innovation in the OTC sector>

Michelle also discusses the economic impact of OTC products, the role of trusted information sources in combating misinformation, and the collaborative efforts between PAGB and various stakeholders to advance self-care in the UK.

Whether you're a healthcare professional, policymaker, or simply interested in taking control of your health, this episode offers valuable insights into the future of self-care. 🌟

PAGB Manifesto
PAGB General Election ToolKit

https://www.pagb.co.uk/ https://www.medicodigital.co.uk/