In this compelling episode of The Head Guy Podcast, host Stefan Lindberg-Jones teams up with the renowned marketing expert Bachar Al Kateb at the WebSummitQatar 2024, diving deep into the world of marketing solutions after a 25-year journey in Qatar.
Bachar Al Kateb kicks off the episode with an insightful discussion on hype marketing solutions, paving the way for an exploration of cutting-edge strategies in marketing and e-commerce.
The conversation then shifts to the innovative use of dynamic pricing in e-commerce, leveraging a social-based approach to offer discounts based on minimum quantity, and unveiling an AI-powered ecommerce platform designed specifically for investors.
As the episode unfolds, Bachar Al Kateb shares his expert insights on the evolution of the e-commerce industry in Qatar, the challenges of local market adaptation, and the transformative potential of simple ideas.
The spotlight also falls on Web Summit, hailed as Qatar's premier business event in a quarter-century, setting the stage for future business events and the integration of technology in event management.
Join Stefan and Bachar for an enlightening journey through the marketing landscape of Qatar, where tradition meets innovation, and simple ideas spark business revolutions.