In this episode, I explore how we can protect ourselves in a food environment that’s designed to overwhelm us. I talk about why eating well can feel so hard - not because we lack willpower, but because we’re living in a system that constantly cues us to eat and rarely gives our brains a break. I’ll share practical, psychology-based strategies to reduce your exposure to food triggers, set up helpful defaults for when you’re tired or stressed, and support your mental health so you’re not relying on willpower alone. If you’ve ever felt like you’re failing when it comes to making food choices this episode is for you. If you'd like to work with me on a 1-1 basis, visit headfirst.ie or drop me an email at joe@headfirst.ie.