After a 3-year break, I'm back and diving into one of the most misunderstood topics in psychology and nutrition: control over food. In this episode, I unpack why so many of us feel out of control with our eating, and why that has much more to do with our food environment than with willpower. From the structure of the brain to the layout of your local Tesco, I break down how our behaviour around food is driven by powerful, automatic processes evolved to keep us alive. If you've ever felt shame around your eating habits, or told yourself “I should just try harder,” this episode is for you.  For any professional enquiries contact joe@headfirst.ie  Take care.