In this final episode of Series 1 of The HE Consultant’s Toolkit, Karen Heard-Lauréote explores the importance of building a strong personal brand and cultivating a professional network in Higher Education consultancy. Sharing practical, down-to-earth tips, Karen discusses how to define a personal brand that feels authentic, use LinkedIn effectively, and approach networking with curiosity rather than formality. Wrapping up the first series, she reflects on this podcasting experiment and hints at what listeners can look forward to in Series 2.
Key Takeaways
Defining your personal brand - Start by clarifying what makes your approach unique. Think about the specific strengths or experiences that set you apart and make sure your brand reflects those clearly and authentically.
The value of LinkedIn - Use LinkedIn as a tool to share insights and engage with the sector, not as a soapbox. A clear headline and an active presence make it easier for potential clients to connect with you and remember you when they need support.
Networking for connection, not transaction - Approach networking with genuine curiosity. Building relationships with HE colleagues is about taking an interest in their work and finding ways to be helpful, which leads to more meaningful connections and lasting opportunities.
Supporting your brand through content - Creating and sharing content, whether that’s articles, posts, or comments, can strengthen your personal brand and showcase your expertise. Authentic, helpful insights resonate more than promotional content.
Consistency is key - Building a strong personal brand and network takes time and consistent effort. Regularly engaging on LinkedIn, attending events, and nurturing connections will help reinforce your presence and reputation over time. Links to Relevant Resources:
LinkedIn Profile for Karen Heard-Lauréote.
Network for Educational Enhancement Consultants.
Subscribe and Share: If you enjoyed this episode or found the series helpful, please subscribe and share it with your network.
Connect on LinkedIn: I’d love to hear your thoughts on the series, so feel free to connect with me on LinkedIn.
Look Out for Series 2: We’ll be back in the new year with Series 2, covering topics like time management, balancing consultancy projects, and more. Make sure you’re subscribed so you don’t miss it!