An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.
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An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.
Episode #27: Athletics and Institutional Branding with Sherrie Weldon
The Hartwell Studio Works Sports Branding Podcast
20 minutes 9 seconds
3 years ago
Episode #27: Athletics and Institutional Branding with Sherrie Weldon
It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how that alignment has implications for the branding and marketing of both the athletic program and the institution itself.
The Hartwell Studio Works Sports Branding Podcast
An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.
